A brief study of the emerging lottery in Africa: Focusing on the comeback of online lottery in Africa after the global pandemic, with a 5.3% growth in users recorded in 2020. Also, get a concise view of the limitless opportunities present in online lottery in Africa.
One of the most lucrative businesses globally, the lottery business is an industry worth billions of dollars and is growing steadily every year. The Global Lottery Sales Growth of 8.41% in 2021 against 2020 is a testament to that.
In comparison to other markets, the African market is a significantly steady market with a continuous rising graph as opposed to the relatively low-key performances in North America, Europe & Latin America, and average performance in the Asia Pacific market. Despite facing a turbulent year, the lottery business is only growing bigger.
A rise in interest in online lottery has been observed in South Asian countries like India, Bhutan, Sri Lanka, etc. The “Online Lottery” term was searched on Google the most by the people in Bhutan in 2021, followed by India.
Regardless of the interest & potential, the stringent laws and the attitude in general by the masses makes the online lottery business very volatile here compared to that in Africa.
Great Scope for Online Lottery Business in Africa
With the tremendous rise in Internet availability and smartphones over the past few years, the online lottery industry in Africa has experienced an unparalleled boost in sales.
The potent use of Digital marketing by Lottery Businesses is a key factor behind this increase in sales. With the further spread of online lottery options via existing and new online lottery software, it’s only expected to get better in the coming years for lottery businesses in Africa.
New online lottery businesses, particularly those with path-breaking technologies and innovative ideas, can transform the lottery industry.
Companies like Dusane Infotech are global leaders in supplying systems and solutions for online lottery projects. With a treasure trove of globally varied and turnkey project-driven experience across more than 25 countries, Dusane Infotech empowers the Operator by providing all the key technology and operational domain elements needed to succeed in this business.
Conclusion
A potential goldmine in the cash-rich lottery industry is the African market, with successful online lottery penetration still limited to a few major countries.
Make the most of this favorable scenario by investing in an online lottery business in Africa!
About Dusane Infotech
Dusane Infotech is an expert in technology solutions for the online gaming industry with more than 25 years of experience and turnkey implementation of gaming solutions in 25 countries across 4 continents.
We provide comprehensive, robust, and integrated consultancy services to our clients for lottery operational setup and rollout. Recognizing the potential of Africa, Dusane has a specialization in this geography, having worked in countries like Chad, Ghana, Kenya, Mauritius, Nigeria, South Africa, Swaziland, Uganda, and Zimbabwe.
Source:
World-lotteries.org
Google Trends
